Journalists are one of the main influencers you need to appeal to when it’s time to get your product or message to the public, but there is more to it than a simple phone call or email. They get overwhelmed with people who are wanting help. However, helping you is not their job. Journalists want a story that is going to increase their readership or ratings. They have to have a message that will appeal to a large audience, so you need something that will grab attention.
Laying your groundwork early is a huge step in the right direction in gaining professional contacts. Are you knowledgeable about certain topics? Establishing yourself as an expert can make you the source reporters seek when needing another voice to a story. It opens doors for having a relationship with a journalist, but could even lead to other opportunities to speak. You may even decide to have your own blog or podcast, increasing your name recognition.
How can you get started?