In this hyper-connected, tech-distracted world, how do you get your message through—especially a message of salvation for those you mean to help?
Phil Cooke delves deeper into the advent of social media and how it has impacted the lives of millions worldwide in his new book, Unique. A rewrite from his original, Branding Faith, Phil’s new book incorporates the challenges and opportunities of social media with the recurring theme of ‘branding’, in the marketing sense of the word—a concept Phil handles competently as a highly respected media producer and consultant.
Unique may well become an effective textbook on mass communication specifically for pastors and leaders. It provides a blueprint for those individuals and their organizations on making their unique vision rise above the clutter and the noise of social media.
Phil wrote Branding Faith several years ago, when social media was just in its infancy and not many considered it as a resource when advertising or promoting themselves or their product. Today, nearly everyone has a Facebook page, Twitter, Google+, or another type of social media account. Unique adds a new perspective to Branding Faith with additional information in the context of today’s society which has grown dependent, even addicted, to social media. As everyone looks for a better way to reach out to others and share what they have to say, name recognition gains significance. Projecting an image people will quickly associate with their brand and reputation becomes paramount, and optimizing usage of the more common platforms becomes the order of the day in sharing their message.
While people are wary of considering themselves a “brand”, it has become a more acceptable term in recent years. In his new book, Cooke explains how you can use your strengths and weaknesses to project an image of your organization that will best catch your audience’s attention. Passion comes from believing in your own message and wanting others to hear it. Whether you are the pastor of a church, or the leader of a mission outreach or charitable organization, you will be able to get more people to listen and respond to you if you effectively brand yourself. The present generation easily recognizes brands and logos, so you would want to have people recognize your name in a positive light. This book is full of useful tips and insights on how you can use social media and other tools available to let your voice be heard.
Unique helps readers reflect at the end of every chapter, using thought-provoking questions that will incite you to meditate on the message, evaluate your needs and prepare you mentally before you proceed. If you are new to social media, the summaries of some of the most popular venues are an invaluable resource. Even a seasoned pro will find useful tips on changing trends and proper “netiquette”. Cooke is an acknowledged expert in this field and has written a clear, concise manual that will show you how to determine your strengths and weaknesses. You may even decide that social media is not for you. However, it is better to come to that conclusion before you invest too much in it.